A couple of days ago I wrote about a small advertising program that my Agency Citrus Ralston360 ran 7 years ago. I just took a look at the post and it got me thinking about what else Google had stored in its memory about how we promoted the agency. This led me to an article about a podcasting self promotion we ran for the agency close to ten years ago.
Way back when, I decided that podcasting, because of automated distribution via RSS and inclusion in iTunes, was a platform for the future. If you have been following the world of podcasting, I was both right and wrong. Podcasting is still hot but RSS (Really Simple Syndication) didn’t really take off. Sure, podcasting is out there but the RSS thing was a bit too complicated for most web users. In fact, I think its promise of automated delivery has been taken over by apps. But, that’s another story.
So back in 2000 something, we promoted our expertise in podcasting by 1) having our own marketing interview podcast, Ralston360 View (it had a large following on iTunes); white papers, speaking engagements and a nifty video that was embedded inside an iPod looking gizmo graphic. You spun the interactive FLASH-based dial to select different instructional videos. I wish I still had the videos but they are long gone. This is what it looked like:
This sweet tool garnered press for the agency and helped us with our very early social media prowess. It burnished our image. We became known for our thought leadership.
I continue to be a major fan of the value of thought leadership when it is targeted to the right audience. I recommend the art of thought leadership as win-win self promotion to my agency clients.
Need some strategic leadership ideas? I’ve got a whole bunch more. Give me a shout.
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