Once again, as I research my pitch book, I find wonderful things. This time I was searching Google for images of agency self promotions and I find (on page one) two self promo ads that my agency did for itself when we were called Ralston360 (we were soon renamed Citrus.)
The ads, yes we used advertising to promote our own advertising agency, go figure, used the idea of napkins and ideas to highlight a series of brilliant (if I say so myself) ideas for our clients Legalzoom.com and Napa Valley Vintners (the trade org for Napa’s wine industry.)
Yup, we were selling how good we were at strategy — think ideas. Strategy is the second most important thing clients look for in their agencies. It comes after creativity and just before lunch.