As a gesture to mankind, I am pinning every advertising and digital agency website right here on Pinterest. The goal is to cover the world and be the de facto resource for finding agencies by city and major awards.
The directory makes it easy to compare how individual agencies use their websites to promote their agency brand positions, work, salesmanship and humanity. Some agency websites easily stand out and others, well, do not. For these agencies, a failure in website design and copy can seriously erode their new business efforts.
I will highlight the most alluring and powerful websites (in my opinion) and will review my favorites in greater detail in this Insights blog as time moves along.
If your advertising or digital agency website isn’t included, drop me an email. All my contact information is at the bottom of this page. You can also follow my updates by subscribing to my weekly email (on the left), or follow me on Pinterest and Twitter at @peterlevitan.
Oh, for agencies trying to figure out how to use content marketing as a magnet for new business, I suggest that this Pinterest resource is a fine example of how to leverage new social media tools to drive incoming views. I will add a post soon on how to use Pinterest as a lead genration tool. It works. Google loves Pinterest.