Ah, an advertising agency with a promise and a distinctive message.
Sweden’s One Hour Agency makes a very simple promise to potential clients:
You give us one hour.
We generate quality ideas.
As ADWEEK says:
“If the meeting works from both sides, then we offer different kinds of packages depending on the brief,” says Larsen. The crew is currently working on a project for Swedish Public Radio.
OHA has a handy pie-chart that breaks down the first hour: 10 minutes each for greetings, evaluation and presentation, and 30 minutes for ideation. That’s pretty packed. Demands for bigger logos and “guaranteed viral” videos presumably require buying more time.
What works? It is a simple message, it is intriguing, it works because (OK, I am about to tell all of those advertisers out there a big secret), your marketing issues aren’t that difficult (well, at least for most clients – just try to sell Cadillacs to anyone under 55+) and most super savvy agency folks can probably suss out your issues and at least one smart idea in an hour. All One Hour Agency wants is for the advertising client to want to talk more. And, why not?
The one hour offer reminds me of my Corleone Offer. I know that I can talk with you and your agency leaders for 30 minutes and I will give you at least one business building new business program idea. I can do this because I am coming at understanding your advertising agency’s positioning and marketing from an outsider’s perspective. Coupled with my experience, we can get to some smart thinking fast.
This is why I know that One Hour Agency can do for you what they have done for Spotify:
‘Impressed about how many great ideas came out of a single hour session! There’s no threshold to work with you guys. I don’t think you need good luck, just keep on working the way you do’ – Joel Brosjo, Spotify