Need a marketing headache? Well, according to Gartner you should already have one. Check out this chart that makes it all look like a train wreck ready to happen. That’s the bad news.
The good is that savvy advertising agencies should be able to use this level of complexity to offer aspirin-like services.
What is the solution in these cases?
This article really hits home for anyone in marketing today. The complexity is overwhelming, but it’s true that agencies can position themselves as the solution to these “marketing headaches.” Great point about leveraging this complexity.