Advertising Agency New Business: Follow The Gartner Money

This is like beating a dead horse. The ad budget money is going digital.

Gartner’s Digital Marketing Spend Report reports that:

Finding No. 1: 10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in 2013

Finding No. 2: Digital Marketing Spending Averages 2.5% of Company Revenue

Finding No. 3: Digital Advertising Accounts for 12.5% of Digital Marketing Budgets

Finding No. 4: 41% of Marketers Say That Savings From Digital Marketing Are Reinvested

-> Finding No. 5: Up to 50% of Digital Marketing Activities Are Outsourced

Finding No. 6: 70% of Companies Surveyed Have a Chief Marketing Technologist — 80% of Them Report to Marketing

Finding No. 7: The Top 3 Digital Marketing Activities Key to Marketing’s Success — Corporate Website, Social Marketing and Digital Advertising

My favorite chart and what should be the guide for agencies (really not a big surprise but nice to see confirmation):

Key Findings From U.S. Digital Marketing Spending Survey  2013

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