The first quote is from Mario Andretti. Andretti won races in Formula 1 (a world champion), NASCAR, IndyCar (three-time champion), and World Sportscar Championship. This is a serious dude. The quote is intended to kick you in your ass.
“If everything seems under control, you are just not going fast enough.”
Here is the deal. OK, one of the deals. Virtually every advertising agency will have one or more clients walk out the back door this year. The only way you counteract that inevitable loss is to work hard, work smart, act fast to get new clients coming in the front door.
General Eric Shinseki
This quote about embracing change is from the 34th Chief of Staff of the Army and four-star General Eric Shinseki.
“If you dislike change, you’re going to dislike irrelevance even more.”
I know I do not have to point out the speed of change in the advertising industry. What I am pointing out is that you better pay attention to change and be ready to act. Need an example? When your client asks about Tik Tok you better be able to have that conversation.
This advertising agency quote is from the most experienced business development consultant. Me.
“Advertising agency marketing programs have to be ‘unignorable’. This must be a primary agency objective. The alternative to unignorabilty is being ignored.”
I consider that one of my key jobs, when I work with my advertising agency clients, is to provide actionable and unignorable ideas and tactics that bring the agency’s brand positioning to life. I am not into pontificating. My goal is to help you make the agency stand out from the ever-growing competitive pack so that that the agency sells in its core sales proposition. And, if you do it right, you will become famous as well.