Does Your Advertising Agency Get Video Marketing?
You know that people absorb more information from videos than from reading (Why? Maybe it’s our 2016 style mobile phone-driven ADHD…)
You know that video sells because you remember how much those mini shoe demo videos did to increase Zappos’ shoe sales. From a reelseo 2009 interview with Rico Nasol, Zappo’s Content Team Senior Manager: “Those videos are said to have a sales impact of 6 to 30% which has prompted Zappos to strive for 50,000 videos next year (they have about 8,000 currently). That will include 10 fully working studios for 2010 to handle all of it.”
You know that your current and future clients need to know that you know that video is a critical element of today’s advertising world.
You know that people will spend a lot less time looking at your website’s really cool graphics than your creative director thinks. You need to capture their attention – quickly and dramatically. You know that videos do that.
So, why don’t more agencies use video to sell themselves? Beats the heck out of me.
4 Advertising Agencies That Get Video Marketing
Here are four agencies that get video. Benchmark them.
By the way, I am not going to write a 750-word SEO-oriented blog post to support my thoughts. Just read my quick intro and watch the videos.
HawkSEM is an L.A. based search engine marketing company. They lead their website with a video that immediately says… “HawkSEM in 90 Seconds”. They understand ADHD.
FUNNELBOX is a video marketing expert that sells itself via a wide range of informative videos about, yes, video marketing. They deliver these on their website, in their email program, and on YouTube. Even you can learn from them.
Output PDX is a new video series from Portland and New York’s Brand Definition. This agency interviews leading Portland marketers to deliver smart thinking and to increase the brand recognition of… Brand Definition. Here is one of my favorite videos. Yes, its true.
Zulu Alpha Kilo
Finally, if you don’t think that video can help sell an advertising agency… visit Zulu Alpha Kilo and see why Zulo was named Ad Age Small Agency of The Year. Here, use their spec work video with your future cheapskate clients. I am sure that Zulo wouldn’t mind.