Its nice to be special. Seems I am. I’m a member of the 5% of men that use Pinterest (see my Advertising Agency Directory.)
I’ve got to imagine that the number of men using Pinterest will increase due to Pinterest’s ease of use and visual backbone (I recently stumbled upon a London escort agency that uses Pinterest!) Beyond escorting, Pinterest is now a major source of referral traffic — beating out even Twitter. Here is a chart from eMarketer on Pinterest demographics and one from Shareaholic on Pinterest’s growth.
With the rush to social media, why aren’t more advertising guys using Pinterest…. or, just checking it out? I bet your client knows more about it than you do.