First it was metadata, then keywords, then backlinks… Now you are telling us not to have short posts on our website / blog / world of content. As you say, being brief (less than 1,000 words) isn’t very authoritative. Short isn’t what true experts do if they want to: be content honey / SEO smart / category experts / lovers of the algorithm.
Really? Please, oh Google engineers, get it together.
So, here is an un-authoritative short post… if you are an advertising agency I want you to Follow:
@adweak on Twitter.
Just do it. The truth is well spoken on this rather funny Twitter account. Need some examples:
BREAKING: Facebook’s New Algorithm Places Higher Value on Posts That Make the Company Money Over Anything Your Friends Have to Say.
BREAKING: Agency’s Trademarked Term “Engageovation” Met With Blank Stares From Client.
BREAKING: Veteran Art Director Attempts To Resurrect Career By Re-Laying Out Old Print Ads As Digital Ad Units.
OLD FAVORITE: Agency That Claims to be Experts in Social Media Has Difficulty Explaining Why They Only Have 74 Twitter Followers.
BREAKING: Agency Pretends to Give a Fuck About Client’s Kid’s Soccer Tournament Last Weekend Prior to Creative Presentation.
@adweak will make you wonder WHY you didn’t get a computer science degree so you can tell people why funny / smart / insightful but short posts are not relevant.