Advertising Agency Love – Dutch Style

pitcher-hed-2014Having been a client once, I know (and, I suspect you know) that finding the right advertising agency is hard stressful work.

It can make or break your brand and slow down your marketing. Yes, it is just like dating.

So, why not a Tinder for agency searches? This new app is from Amsterdam’s Woedend! – an agency that clearly understands that creating their own brand awareness is a good thing. I can see Dutch clients being attracted to them.

Here is what ADWEEK had to say about finding advertising love the Dutch way…

Relationship with your agency on the rocks? Looking for love with a new one? Just want to check out the playing field? A just-released app is like Tinder for clients seeking a connection with some of the best agencies in Amsterdam.

It’s called Pitcher. Available on iOS and Android phones, it lets you specify criteria like brand category, campaign type and pitch fee—and then you swipe through a selection of Amsterdam’s top ad agencies, each with a short profile and overview of their latest work.

Swipe left to dismiss, swipe right to select.

You can create a shortlist of up to five agencies, then call them directly or send an email inviting them to take part.

I love Pitcher.

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