Your Ad Agency Name
I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you.
How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it describe what you do? Does it just sound ‘cool’? Does it help grow your agency?
Frankly, I do not think that a name matters that much. Sure, it probably shouldn’t be too complex, or too cute (though many are very cute) and it should be memorable in some way (there are, after all, 4,000 plus “agenceis” to choose from.)
By the way, head over to my two-part post on how to name your agency (or even help a client with their name). This post has been read over 31,000 times. Crazy!
An ‘Ad Agency Name Generator’ = Borrowed Interest To Get Found
I don’t know about you, but I get a few emails a month from people asking me if I take guest posts on this blog. This week I got a request from an ad agency name generator. I said no – but I like the website.
The ad agency name generator. Actually, it is called Business Name Generator. Like most automated web-based generator tools it is kinda fun to play with. That said, it could actually offer you some (LOL) branding ideas.
I played with the tool and came up with a few names just for you should you want to rename your agency or need a fresh one for your new gig. Here are a few for inspiration or just laughs.
I got to these random names by searching on: “ad agency”…
OK, I’ll stop (and, yes, some of these are already in use). Hey, go play.
The Business Name Generator tool is interesting since it is really a website designed to sell domains – not ad business names. The Name Generator is just a smart traffic generating hook. The website also has these other name generators: Blog Name Generator; Podcast Name; Startup Name; Product Name, etc. to target people looking for these other names. Of course, hopefully, once they find the name they’ll go buy the URL.
I love the idea of using a list, or relevant resources or some other form of bait to get people to pay attention to what you are selling.
A ‘Leadership’ Idea
No question: a clear way to own a marketing or brand category is to look and sound like the leader. The right name could do this (maybe not.) Blogs do this, kinda. Well, if you can actually break out of blog-subject-clutter and are willing to commit to single expert subjects. However, this takes a lot of time to get traction.
A suggestion… Build the go-to data-driven category directory – possibly a stand-alone website/microsite. Become positioned as a leader that is the category information resource. This acts as a nice magnet.
Consider doing what tiny Growth Supply does. This simple information website delivers “All Free Tools For Entrepreneurs and Startups”. This directory get views — as a result, it has a very high USA Alexa ranking at 152,734 vs., for example, the New York agency Barton F. Graf at 348,470. By the way, what is your ad agency rank?
Think about your agency and a resource tool. An ad agancy brand that actually owns a category via an information resource a can rule.
What could it look like? Build a database marketing / brand category / industry directory & resource that lists:
- The ultimate resource for news on database marketing
- Industry news websites.
- Industry events. Global and regional.
- Industry awards.
- Related ‘ marketing idea’ websites.
- Review websites.
- Industry research – primary and secondary.
- Category advertising history websites.
- And, on…
Keep it up to date with new listings. There is something new every week that a brand might find interesting.
Pay an intern to do this ‘fill in the blanks’ work.
Become THE resource… a resource that gets shared.
A brand that actually owns a category like database-marketing can be the ultimate resource.
Just food for thought.
By the way, I have a resource list – and it gets viewed and shared: The Big Advertising Agency Resource List.