Here Is Freebie Just For You: My Ten Point Advertising Agency Assessment
How is your advertising, digital, social media, PR agency doing? When I owned my Portland advertising & digital agency it was hard for me to tell how I stacked up vs. other agencies. As my friend Jon of Portland’s The Good, a conversion rate optimization consultancy, said on our recent podcast interview,
“It is hard to read the label from inside the jar.”
So, to help you, I am offering, for a limited time (true) a ten point advertising agency assessment. FYI, when I owned my own agency, I took all of the advice I could get. Even when I ran business development at Saatchi & Saatchi, I wanted third-party opinions and advice.
So, Why Offer An Advertising Agency Assessment – For Free?
If you work at an agency or in marketing, you know that making a high-value offer is usually a productive lead generation marketing tool. As part of my own marketing (side note, I practice what I preach) I am running a google PPC campaign that targets advertising agency leadership. Here is my ad agency leader offer landing page (it should at least be instructive as a look as my marketing). As I have often pointed out… this is a Corleone offer. It should not be refused. If you run an agency, go for it.
The offer is driving some incoming interest for my services at a time that many advertising agencies should be reevaluating their agency business and marketing plans. Right?
Levitan’s Ten Point Advertising Agency Assessment & Check-Up
This advertising agency assessment is based on my forever years of experience running major accounts and business development at Saatchi & Saatchi; CEO of two Internet start-ups; my own advertising agency and this business development consultancy. I have worked with dozens of agencies. I have seen what they look like from outside the jar.
Here are the ten points I will assess just for you:
- Your business plan: How hard do you look at and possibly adjust your business plan? How will you generate maximum revenues and profits in our strange 2020? Do you make adjustments? Do you understand your Total Addressable Market (TAM)?
- Your advertising agency positioning: This is a tough and hard look at your primary brand proposition. You can read about my general perspective on the value of a kick-ass positioning on this website.
- Your 8-second website: This is probably one of the first ways that anyone sees your agency. How do your ranks vs. your competition? What do you say that will get me to pay attention in my 8-second look-see. In many cases, you only have around eight seconds to make me look at you and stick around vs. the other 3,999 advertising, digital, etc. agency websites that are screaming for attention. Here is my blog post about the Best Advertising Agency Websites.
- Your business development plan and activity: How have you managed your plan over the past year? My whole blog of close to 800 blog posts discusses how you should market your agency.
- Your outbound, account-based marketing: I’ll just ask you… you do this right? If, so, how?
- Your social media activity and authority: Are you an active blogger, thought leader, podcaster? How do you look on LinkedIn; Twitter; YouTube; Instagram; and ae you a category leader? What do your stats tell you?
- Your client list: How does your client list look to an outsider? Do one or two clients account for too high a percentage of your revenues? Do you know how to position your client list for business development?
- Your intellectual property: Do you have any IP? Something that will differentiate and add sustainable value to your agency? You can do this. I know how to make this happen – efficiently.
- Your ‘findable’ quotient: Can I find your advertising agency if I do a search for you? You should be everywhere I might search for you (your competition will probably be there)Yes, I have written about this.
- Your creative vibe: Yes, clients have brought their marketing inhouse. It is easy. For example, just get some social media type folks to do the work. But, but, most inhouse client resources suck at being creative thinkers and doers. How does your creativity stack up and how do you prove it?
That’s It, Folks
If you need my educated third-party, very honest, no bull shit assessment… go for it. This is a limited time offer. Give me a shout.
OK, One More. Have you listened to the smart and entertaining Advertising Stories podcast?