Category Archives: Ad Agency CEO

The Advertising Agency CEO and Marketing Data Analytics

I recently had a couple of conversations about the increasing use of marketing data analytics in advertising, design and, of course, digital marketing. A Big DUH! The conversations led me to a DUH! A Duh! I am sure you are living through. Data rules marketing these days (good or bad) given where we are in […]

B2B Ghosting Is Bullshit

B2B Ghosting Sucks. Do you know what ghosting is? Here is a definition… From a Google search. I believe that the definition works for both interpersonal relationships, the current common usage, and B2B interactions. The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. Why mention ghosting […]

Is Your Agency Going To Wipeout? Stop Being Complacent.

Advice From An Advertising Agency CEO – Learn How To Ride The Waves So, how is the agency world doing? Are you guys happy? Worried? Running smart advertising agency business development programs? Have a big new business pipeline? Not? I recently asked one of my advertising agency owner friends what he thought was going on […]

Your Advertising Agency Will Get Fired

  One of the tenets of my business development system is the understanding that your advertising agency will get fired by virtually every one of your project work and AOR clients. This means that you better be out there finding your next set of clients because your current clients will sooner or later walk out […]

Would You Buy Your Advertising Agency?

If You Put Your Advertising Agency Up For Sale… Would You Buy It? I could turn the important question, “Would you buy your advertising agency?” into a long blog post. But, good news, I won’t. I’ll get to the point. I just finished listening to Kara Swisher interview Khosla Ventures’ partner Keith Rabois – On The Future […]