Category Archives: Ad Agency CEO

Gary Vaynerchuk Loves You And Your Ad Agency

Contrary to (some) popular belief, Gary Vaynerchuk actually loves you and your advertising agency. He wants to help you grow. Here is my take on today’s Gary Vaynerchuk plus a rather inspiring B2B marketing video. FYI: One of my best-read blog posts is “Gary Vaynerchuk Is Full Of Shit.” It is a response to his […]

The Secrets of Advertising Agency Business Development

The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]

What Do Advertising Clients Want? I Asked A Real Mad Men Man

I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]

The Advertising Agency CEO and Marketing Data Analytics

I recently had a couple of conversations about the increasing use of marketing data analytics in advertising, design and, of course, digital marketing. A Big DUH! The conversations led me to a DUH! A Duh! I am sure you are living through. Data rules marketing these days (good or bad) given where we are in […]

B2B Ghosting Is Bullshit

B2B Ghosting Sucks. Do you know what ghosting is? Here is a definition… From a Google search. I believe that the definition works for both interpersonal relationships, the current common usage, and B2B interactions. The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. Why mention ghosting […]