B2B Ghosting Sucks. Do you know what ghosting is? Here is a definition… From a Google search. I believe that the definition works for both interpersonal relationships, the current common usage, and B2B interactions. The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. Why mention ghosting […]
Category Archives: Ad Agency CEO
Is Your Agency Going To Wipeout? Stop Being Complacent.
Advice From An Advertising Agency CEO – Learn How To Ride The Waves So, how is the agency world doing? Are you guys happy? Worried? Running smart advertising agency business development programs? Have a big new business pipeline? Not? I recently asked one of my advertising agency owner friends what he thought was going on […]
Your Advertising Agency Will Get Fired
One of the tenets of my business development system is the understanding that your advertising agency will get fired by virtually every one of your project work and AOR clients. This means that you better be out there finding your next set of clients because your current clients will sooner or later walk out […]
Would You Buy Your Advertising Agency?
If You Put Your Advertising Agency Up For Sale… Would You Buy It? I could turn the important question, “Would you buy your advertising agency?” into a long blog post. But, good news, I won’t. I’ll get to the point. I just finished listening to Kara Swisher interview Khosla Ventures’ partner Keith Rabois – On The Future […]
Cures For Poor Advertising Agency Profits
Cures For Poor Advertising Agency Profits I work to provide cures for low advertising agency profits. That is my specialty. I do not get many calls from super successful, as in high-margin agencies unless they are very very hungry to expand. I LOVE those call from the relentless. Here Is A Key Question Within the […]