Peter Levitan & Co.

The New Business of Advertising

Ad Agency CEO

30% Of Advertising Employees Will Leave In 12 Months

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And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.

From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:

The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.

Make sure you check out the poster series.

arnold fixing advertising talent crises

How To Write An Ad Agency Business Plan

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78% of advertising agencies do not have an up to date business plan.

Ok, I made that number up. But, based on my travels through ad land, I am sure that I am close… and, maybe even a bit low.

Without a business plan it is virtually impossible to build the right agency for the future and a new business program that wins new clients and fuels revenues.

Here is a four part template for getting started on planning, steering and managing an agency that will get noticed, grow and prosper in today’s fast-paced advertising and digital marketplace. I call my “instant” 4-Part Business Plan blueprint. It’s essentially a fast-track Q&A to help start the planning process that results in an actionable business plan. [Read more…] about How To Write An Ad Agency Business Plan

Update: Goodby Silverstein & Partners And Coming Soon

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See the RED copy below for the update from Goodby. Funny!

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I am finishing “Good, Bad & Ugly”, a presentation on advertising agency websites for the 4A’s. I’ve got a couple of bads and will write about them soon. But, I need to share this BAD with you right now.

It’s hard for me to believe that a few advertising and digital agencies have Coming Soon home pages. Coming Soon…?! How can they fuckin do this? It is really insane and lame. What poor brand imaging. Does it mean that they couldn’t come up with a real creative solution or even some patience as they build their new website?

So, are there any famous agencies doing this? How about Goodby Silverstein & Partners?

Get this… their current site is Coming Soon and so was their 2003 version. I call them the king of Coming Sooners. Here are the home pages. First the 2003 version and then today’s (as of 4.19.13)

Goodby Silverstein Partners old 1983 1
Goodby Silverstein Partners Full Service Integrated Ad Agency

 

 

 

 

 

 

 

 

 

 

 

 

September 2013 Update… The new Goodby Silverstein website lives. I know this because they sent me an email with this message: “we came.”

 

 

Goodby Silverstein Partners Full Service Integrated Ad Agency

 

 

 

 

Now all you have to do is check out this blog post… 13 Free Big Data Tools For Advertising Agency New Business.

Ad Agency CEO’s — How To Build A Smart Phone App: 30 Tutorials

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An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.

Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…

Read more from the source: creativebloq.com