78% of advertising agencies do not have an up to date business plan.
Ok, I made that number up. But, based on my travels through ad land, I am sure that I am close… and, maybe even a bit low.
Without a business plan it is virtually impossible to build the right agency for the future and a new business program that wins new clients and fuels revenues.
Here is a four part template for getting started on planning, steering and managing an agency that will get noticed, grow and prosper in today’s fast-paced advertising and digital marketplace. I call my “instant” 4-Part Business Plan blueprint. It’s essentially a fast-track Q&A to help start the planning process that results in an actionable business plan. [Read more…] about How To Write An Ad Agency Business Plan