Pinterest just added Guided Search. It makes it easier to find pins and boards on the desktop and in the mobile world.
Pinterest is huge and they wanted to make it easier to find what their users are looking for (I’ll come back to why this matters to agencies in a second.) According to Mashable:
Part of what made the expanded search necessary is the total number of pins on the platform. Silbermann (Ben, the CEO) says that Pinterest users have created 750 million boards, and pinned more than 30 billion items. Those numbers have grown 50% in the last six months alone, he says.
OK, zillions of people search Pinterest. Some are your future clients. If so, why are two of the leading results for the term “advertising agencies” advertising agency new business consultants – Michael Gass and me? Shouldn’t it be advertising agencies or the huge networks like WPP or Publicis leading the way? What if a client thinks of using Pinterest to do an agency search? Hint: some are.
Take a look below. And, while you are at it, here is a link to my set of Pinterest posts.