When I started in advertising we only had radio, print and outdoor advertising.
Ha. Just kidding. We also had 3 network television choices, some local channels and the birth of cable. Media planning was rather easy.
Today? Um, lots of stuff. So, Mr. and Ms. advertising, design, and digital agencies… this is what is what your potential clients are dealing with. They are worried and confused, help them out.
For even more, visit Scott Brinker right here.
Oh, Did you buy my book yet?