A Very Smart Advertising Quote From Mad Men
I originally wrote this blog post in 2013 – a year that I published 189 blog posts (a year that my consultancy started to boom). This “Smart 2014 Advertising Quote From Mad Men” post had a brilliant message from Don Draper to all advertising agencies:
The day you sign a client is the day you start losing them.
This total factoid about losing clients is why advertising agency new business has to be 24 / 7 / 365. Only the relentless win. Sleep and you will close your doors. I couldn’t come up with a better ad for my business development consultancy. A few dozen + clients after 2013 and I will hammer this point – Only the way actively unignorable win at business development and agency growth.
I highly recommend that you peruse my over 800 blog posts on how to grow your advertising agency. And how to run your business development program 24/7. Here is my list just for you. It is Don Draper approved.