OK, I admit it. I am fibbing.
There is no reason that an advertising agency shouldn’t always be executing some form of business development activity. While you might want to slow down on outreach during the summer (but, keep those monthly emails going out), there is no reason that you shouldn’t be thinking and planning hard for the fall. You want to get out of the blocks fast. The reason is that your prospective clients are going to spend more marketing dollars in 2014 and 2015, and you want to get some of those bucks.
You would like some of that $180.12 billion, right?
Me and New Business
In my case, in the past few weeks, I have slowed down the number of blog posts, guest posts and LinkedIn activity that I have been sending out. People still find me via SEO but I am not actively stimulating the conversation at my usual pace.
Why? I am finishing my book and its marketing plan. Here is what is close to the final cover. I am getting psyched. It will be a very valuable book (If, I do say so myself) packed with my insights from thirty years of pitching and over twenty interviews with pitch experts of all stripes.
Get The Book Early
Sign up below for my weekly newsletter and I will alert you to the launch of the 175 page paperback and eBook.
I guarantee that you will be able to deliver more successful new business pitches earlier and faster than the agency down the street.
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