8 Vine Ideas For Ad Agency New Business

I’ve written about the opportunity for an ad, digital or PR agency to leverage the growing awareness and use of Twitter’s Vine, its short-form (as in 6 seconds) video service that runs on iOS and Android, as a new business tool.

I suggested that there has to be an ad agency out there that sees the potential of becoming the first 6-Second ad agency. No, you don’t have to shut down your other services. Just create a Vine division. I think that this could take about 2 hours. Hey, your agency’s new business program probably needs something new to talk about.

Well, here is more fuel. Vines are now shared more often that Instagram photos.

Instagram-vs-VineFrom Memeburn: “According to insights from Twitter-certified analytics partner Topsy the number of Vine posts shared on the site passed the number of Instagram posts late last week, just days after the previously iOS-only Vine launched on Android. It’s an interesting trend, considering the fact that Vine has a much smaller user base than Instagram — it has just 13-million registered users against Instagram’s 100-million active users.For all I know, an agency is doing this.But, I bet that there is still room to grab this tool and run with it. Here are a few thought starters.”

So to help you get going, here are:

8 Ideas For Using Vine For Ad Agency Business Development

  1. Write about Vine on your agency Blog.
  2. Write a Vine (and video marketing) white paper and send it to current and prospective clients.
  3. Run a micro-information-oriented Vine Twitter strategy. Do 3 to 5 Tweets a day for a couple of weeks and watch the stats.
  4. Create a Vine Pinterest site. Think “Best of Vine.”
  5. Do some sample Vine “ads” for client types.
  6. Hire a local comedian to do 6-second comedy skits for your agency.
  7. Get your Vine out: do Vine local reviews of anything: products, services, bars, clubs, bands, dogs, cats (people love dogs and cats.)
  8. Do a Vine about everyone in your agency and add it to your website.

I could keep going but… I’ll save more ideas for my agency clients.

Oh, just in case you need a bit more info, here is today’s infographic.





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