Yes, The USA Advertising Earth Is Flat
If any of these 55 million are your advertising/marketing targets, you’d better figure out a really cool and compelling message for them. A message based on, that reflects, how they process information.
David Ogilvy Knew That The Earth Is Flat. Um…
Here is the famous quote from Ogilvy on not underestimating the “consumer”.
“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
So, What To Do? Matzo Anyone?
I like the information point of Ogilvy’s quote. And, this is where your agency’s creativity comes in. Can you craft the “information” message to cure, or even leverage, the idea that the earth is flat? Hey, why not go after the Streit’s Matzo account. I think that the ad copy could write itself.
Of course, you’d have to deal with the fact that 98% of matzo eaters know that the earth is round.
Oh, is the Metaverse round? From Ogilvy itself…