creative

How To Be The Best Global Advertising Agency

October 22, 2020 By Peter Leave a Comment

Want To Run A Global Advertising Agency Out Of Only One Office?

London Advertising, the crazily awarded global advertising agency (like being called the Agency Of The Year by The Drum year upon year) allowed its CEO Michael Moszynski to be interviewed by me right here on Advertising Stories. It helps that we worked together while having a few pints at Saatchi London in the way back. It also helps London Advertising that Michael’s Creative Director partner Alan Jarvie kicks butt as well.

Here are lessons on how to be distinctive; the value of the single-minded branded big idea; how to spend 25 years growing the massive Mandarin Oriental Hotel Group (and making it one of, if not the, most revered hospitality brands); how London advertises itself and how it kicks global / multi-office behemoths like WPP via one focussed office in London. Mantra = much more effective advertising for less. Not a bad sales pitch.

Really, there is not much more that I can say other than listen up. There are multiple teachable moments for any digital or “full service” advertising agency in this podcast. Pass it on to your mates.

NOTES:

London Advertising

Michael Mosynski on LinkedIn

The Mandarin Oriental “I’m A Fan” Advertising Campaign

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to…

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Thai TV Commercial Offers Some Feel Good During Covid-19

July 15, 2020 By Peter Leave a Comment

Take Three Minutes To Feel Good

I don’t have much to say to add to this commercial. Just watch it.

But I do want to point out that my very socially conscious friend Russ Stoddard, who runs Oliver Russell, one of the more serious purpose-driven marketing firms, pointed out that he thinks that charitable donations are up in the world of Covid-19. This message is inside of our Advertising Stories podcast. After you watch the Thai TV commercial, listen to the podcast. One of my best.

From Advertising Agency Copywriter To Fiction Book Author

June 10, 2020 By Peter Leave a Comment

How To Go From Advertising Copywriter To Fiction Book Author.

Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah’s, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.

Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O’Malley Mystery Series, published by Henery Press.

Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader’s attention. Skills that work for both a Nike and a murder mystery series. Kathy’s fourth book is in the works.

SHOW LINKS

Kathy Valenti On LinkedIn

Kathleen Valenti Author

Kathleen On Powell’s Books Online

Kathleen Valenti On Amazon

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever You Listen To Podcasts. Please Tell Your Advertising Friends.

The Idiocy Of Ad Agency Christmas Giving

November 12, 2019 By Peter Leave a Comment

Yes, Ad Agency Christmas Giving Is Stupid

It is that time of year again. The time that many an ad agency decides that it is a great time of year to add to the ad agency Christmas giving clutter. Am I being Grinch-like? You bet.

Does your ad agency send out Christmas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure.

Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very “creative” Christmas (Chanukah, Kwanza, etc.) cards and gifts during the late-December season, I have to say this is very ill-timed even highly-inefficient outreach. It is wasteful in three critical ways: [Read more…] about The Idiocy Of Ad Agency Christmas Giving

Bing Needs An Advertising Agency

February 2, 2016 By Peter Leave a Comment

Microsoft’s Bing and Your Advertising Agency

I just took a look at my WordPress referral stats. I was discussing where my referrals come from with the 4A’s ex-Executive VP Michael Donahue who I just interviewed about the world of storytelling agencies. I’ll let you know when I get that up as a guest post on a major advertising news site. By the way, I love guest posting. I also love looking at MY stats.

The stats showed something that I find CRAZY! Back to that in a sec.

Help Bing, Please.

This post is about relevance. I urge all of my agency clients to make sure that when they contact a prospective agency client that they are very clear about how they can help them. I mean help them with some uber smartness that you think will impact an important business issue or opportunity. Your communications should be about how you can help them. Not a random liturgy of how wonderful you are.

Bing Needs Your Help.

What you can easily see from my WordPress chart is that Google rocks and Bing, um, sucks. What could you do with this information?

Well, I’d think about going to Bing and giving them a solution. It won’t be a competitive message, hard to compete with Google. But it could be a Bing-only experience that you won’t get anywhere else. Example? Remember the first time you saw The Wilderness Downtown (which for some of you might be today.) From Chrome Experiments…

Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering… this Chrome Experiment has them all. “The Wilderness Downtown” is an interactive interpretation of Arcade Fire’s song “We Used To Wait” and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.

Note: Bing spent millions a few years ago trying to get you excited about their search platform. Unfortunately, it was way wasted bucks. As you can see.

https://www.youtube.com/watch?v=t3u7pfDa5yc

Really, WTF were they thinking? JWT made this magic.

If you think that this Bing project is worth the effort, then take a read of the PCWorld article. It can’t be surprising that there is more info out there that you can use to craft your pitch. You could even use my website (or yours) as the start of a discussion.