Peter Levitan & Co.
The New Business of Advertising
He produced 7 out of the top 10 highest grossing worldwide rock tours (U2, Lady Gaga, Madona…). His shows raked in $6.5 billion last year. He is profiled in this movie.
(And, you thought that producing last week’s Facebook promo was difficult).
https://www.youtube.com/watch?v=Ld049oJ4hAk
From MediaPost comes news that FCB Paris wants you to help them send a creative into outer space.
FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if the agency gets 37,895 likes on its Facebook page.
Why such a specific number of likes? Apparently because that’s how many balloons it will take to launch the 114 pound Szuwarski into space. Since the campaign began on March 10, the agency has amassed 5,414 likes. So it’s got quite a ways to go to get Szuwarski off the ground.
Good way to get some free press for the agency.
Now, I’d like to see a very honest agency do something similar to send one of their least pleasant clients to the moon.
https://www.youtube.com/watch?v=zkexKB1LbM4&feature=youtu.be
More agencies should get their sense of humor out there. Why soooo serious all the time?
Another grand slam for Nike and Portland’s Wieden+Kennedy. This time its for my real home town Yankee’s Derek Jeter. This might be the only thing that will make most New Yorkers cry.
https://www.youtube.com/watch?v=X03_bNuihLU
Ireland Is Now Famous For Three Heads: Guinness. Red. And, Creative.Advertising agencies love creative awards. In fact, these little sweet proof-that-we-are-very-way-smart-and-cool puppies tend to make creative heads get all sorts of puffy. I’ve been seeing this in action for years and love it all-night-long when MY agency’s creative department wins.
Take a look at Dublin’s Mark and Paddy’s take on those puffy heads for (as Mark and Paddy say):
ICAD is Ireland’s preeminent creative body.
This is what their awards do to creative departments.
Here’s a print ad.
Make sure you see the videos on the Mark and (yes) Paddy website.
