P&G – Here’s My Toothpaste Idea I happened upon a P&G executive in Varanasi during my India trip, I am here the month of January. Our conversation netted a new toothpaste idea. He said that he was in R&D and when I asked for detail, he told me that he was “upstream” which I take […]
Category Archives: Advertising
Is Domino’s Delivery Insurance Bad Advertising?
A quick note before I get to Domino’s and their Delivery Insurance advertising… We’ve all seen the, mostly consternation, at the husband who buys his wife a Peloton bike for Christmas. The issues: husband type gives beautiful wife an exercise bike; she (at 120 LBs kicks into gear and by the end drops three LBs.) […]