The average podcast listener listens to about 5 to 6 hours of podcasts per week. Since there are zillions of podcasts and episodes, one wonders how to get enough ear and brain time to find the most useful. To help y’all a bit, here’s a manageable, I stress manageable, list of the best advertising podcasts. I have to admit that this is a shifting list and, not every show from every advertising podcast is wonderful.
Help: If you think I should add to the list, please send me your besties = firstname.lastname@example.org
Also, stay tuned for my thinking on why an advertising agency should NOT podcast.
My list of the best advertising podcasts includes a good starter episode, a single episode that I think will be worth your time.
Advertising Magazine Podcasts
Host: Omar Oakes (As usual, the British sound smart)
Welcome to the Campaign podcast, our weekly look at the biggest stories and trends in the world of advertising, marketing, media and technology, as well as our latest videos.
Good Start: Campaign’s most listened to podcasts of 2020
Multiple Hosts. My favorite is Doug Zanger.
Good Start: The State Of The CMO
Australia / Asia / India
Not seeing much podcast activity at the advertising pub level in Australia / Asia and India. Am I missing something. Or, do have these guys figured out that ad podcasting is not worth the effort?
Digital Marketing Podcasts
Hosts: Neil Patel and Eric Sui
Good Start: Just start.
These smart guys do an episode a day. The shows last approximately 4 minutes. They bam into and out of single subjects including SEO, new stuff like Clubhouse, and email marketing. I wake up to them. I’d say that 1/2 of their podcasts teach me something digital.
Host: Michael Stelzner of Social Media Examiner
Good Start: LinkedIn Ad Retargeting
Michael has been a primary guide in the digital marketing universe for eons. He interviews the best.
The Social Media Marketing podcast—a top marketing podcast—is a weekly 45-minute show hosted by our founder, Michael Seltzer. With millions of downloads each year, this show has been helping marketers for more than eight years.
Smart Marketing Guys
Host: Mitch Joel