I happened upon a P&G executive in Varanasi during my India trip, I am here the month of January. Our conversation netted a new toothpaste idea.
He said that he was in R&D and when I asked for detail, he told me that he was “upstream” which I take for management.
I asked if P&G was exploring the marijuana industry/opportunity and was told that if so, it was not discussed in the hallways.
I (humorously) suggested that they create a marijuana THC or CMD toothpaste.
My tagline: Use (Brandname-to-be-Determine) Toothpaste…
“For A Truly Brighter Smile”
“Start Your Day With A Smile”