News To You? Digital is Up But… “New business on the slide in 2015”
Here are some bellwether numbers from the UK market for January through June 2015.
Digital continues to be the only area (vs. advertising, direct marketing, carrier pigeon) that is moving on up.
I think that a part of this is that ‘everything’ is now digital. And, we don’t really know what the definitions mean anymore. What do I mean? Video and TV have mashed up. Direct marketing has mashed into digital. Media is what… digital +. Integrated means what? Like, don’t digital agencies integrate?
This from Campaign Magazine: