A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals
I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website.
Another way to get your message out there is to be interviewed by a company that is interested in what you have to say. In a recent case, I was interviewed by Paul Wicker of the super-smart ad tech company ADSTAGE. Here is how they describe their marketing platform. Cross-channel campaign creation and performance in seconds
Identical Workflows for Cross-Network Campaign Creation
Create campaigns faster with a simplified and seamless flow across Google, Bing, Facebook, LinkedIn, and Twitter Ads. We support the most popular ad formats on each network so you can make most sense for your online ad campaigns.
Bottomline is that they can help you to better manage your multi-platform campaigns…. and isn’t that a very nice thing.
My PPC Show Interview
You can listen to the PPC Show interview and see the synopsis right here on ADSTAGE’s website. Below are a couple of the more (if I do say so myself) salient points… If you have been reading my blog, you know that these are two of my major business development recommendations.
- “We’re in a world where specialization wins.” If you’re looking to start your own agency, know that clients are looking for specialists. We’re no longer in the grand old days where agencies were either television, print, or radio. Know your specialty and make sure clients know it, too.
- “Your website HAS to be a sales tool.” So many agencies fall into the trap of turning their websites into fun, creative projects or brochures. While that’s all well and good, if your website is not set up to make a sale, then it’s not doing much for you. Sales is a 24-7 game now and your website is doing a lot of that work for you. Make sure it’s set up that way.
I hope you enjoy the interview. And, don’t forget to take a look at ADSTAGE’s ad tech tools and dashboard. I love dashboards…