I’ve done a fair amount of guest blogging on advertising and marketing industry websites to drive my awareness within the advertising agency market. Based on this experience, I strongly recommend the guest blog opportunity to my agency clients and give them both strategic and tactical methods to amplify their messaging on OPW – other people’s websites.
As you might suspect, how one delivers the guest blog pitch is critical.
To start, these are the core objectives of the guest blog (care of Neil Patel):
Positioning yourself as an authority and well-known name in the industry. (This is especially important for an advertising agency that wants to get in front of a specific target market that reads their large audience industry blogs.)
Getting exposure (traffic) back to your website.
Building backlinks to your website.
An Incoming Guest Blog Request
I recently received a request to guest blog on my website. I believe that the incoming email provides a teachable moment. Here is the email from Piyuesh Modi of Amsterdam + Bangalore + Melbourne’s PagePotato Digital Marketing.
Hope you are doing great.
I was searching on relevant influencers talking about content marketing and stumbled upon your blog
Being the co-founder of Digital Marketing agency and sketching enthusiast, I have tried to put my sketching skills to use and made sketch notes on topics related to content marketing. The attachment has one example and this has many more
Entrepreneur.com and YourStory.com have found it interesting and went ahead to publish them (the links will take you to the published blogs). This made me think that content marketing readers are finding it useful. Since I saw that your blog is already helping a lot of readers, I thought it would be a good idea to reach out to you and offer my content marketing sketchnotes FREE for use in your blogs or in your social media.
I am not expecting anything in return for this. However, if you choose to share it with your audience, it would encourage me to keep doing this 🙂
Moving a step further, if you have any valuable fresh content, then I would also be interested to share with my audience.
Piyuesh’s Guest Blog Pitch
Let’s break down Piyuesh’s guest post ‘pitch’.
- His email is personalized.
- The subject line is friendly. And, as he points out in the sketchnote below is lowercase.
- Piyuesh’s tone is friendly.
- He reference’s one of my blog posts. Most of the incoming guest post requests I get (as in someone wants to guest post on my website), are clearly not personal or researched.
- He does a nice, concise job of explaining who he is and what he does.
- He is making a FREE offer of my using one of his marketing related sketches if I reference him. “…I thought it would be a good idea to reach out to you and offer my content marketing sketchnotes FREE for use in your blogs or in your social media.” As you are witnessing in this post, his offer has value. And, since I get, on average, 250 advertising-related visitors a day, a reference works for him.
- He offers to share my stuff with his audience. This is not part of the usual blog post offer. Let’s see how this will work.
OK, The Payoff
Here is Piyuesh’s scketchnote on how to write an effective outreach email (using Neil Patel’s advice):