My website, yes, this very one that you just may have found via a web search, thrives on SEO. Here is a sweet SlideShare overview of the history of SEO from the smart folks at Hubspot.
I could say more but you know that search is rather important for your (ad, digital, PR) agency’s visibility, socialness, PR, content plays, etc. To not get what’s going on in Penguin and Panda algorithm-land is a lost opportunity for free traffic.
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