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Inbound Backlinks – How To Track (2022)

Peter · April 27, 2022 · Leave a Comment

Inbound Backlinks: How To Track – 2022 Version

inbound backlinksYou want inbound backlinks to jive your SEO power – like get that higher position on Google. Push your competitor’s down. Right? You know that – but just to be clear, before I tell you how to easily track your inbound backlinks (mind-blowingly easy), here is what super SEO expert MOZ says…

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.

So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

Here Is How To Track Those Super Sweet Inbound Backlinks

Help Google love you…

  1. Use the incognito Google search
  2. Type in links:WEBSITE URL

It’s that easy. By the way, A discussion on HOW you get the backlinks in the first place is for another day.

See it work… Try your advertising agency, your competitors, do this for your clients (they don’t know how to do this) and on. Here is what I get for Gooby Silverstein & Partners… Not too shabby. Unless you compare them to other very large agecies. Why is that?

 

inbound backlinks

 

 

An Advertising, PR, Marketing, SEO, Design & Sales Listicle

Peter · July 9, 2015 · Leave a Comment

Advertising, Marketing, Design Tool Freak Listicle Lovers Unite

I am starting to see lots of lists (OK, listicles) of tools for marketers and advertising folks. I love these lists because a real human being has curated the list so I don’t have to spend hours Googling the marketing world. Curation is a good thing. Lists are a good thing. I like humans more than algorythms.

Here Are Three Favorite Marketing Tools Lists

Um, yes, this list itself is a mini-list.

MAQTOOB 

website builders   MAQTOOBAs of today, MAQTOOB lists 1,482 tools that cover 112 categories. Here’s what they say:

We want to help you with one single thing. Being your own boss and having control of your own time and money. That’s it. You will find here the best available tools to start and grow your business. If not, let us know what’s missing, or help other entrepreneurs by sharing your feedback…So we can all make a difference.

How about 43 website builders? 79 design resources? 7 ways to make infographics?

Freebie Supply

400 Awesome Free Things for Entrepreneurs and StartupsAli Mese is one of the smarter self-marketers out there. His looong list that covers: Business, Marketing, Design & Code, Productivity and Learn is made for you Ms. marketer / advertising person / designer and on. Here’s what he says:

I’m a freelance marketer and blogger.

Storytelling, entrepreneurship, and wandering pretty much summarize the things I am passionate about. Recently, I moved from Rome to amazing Singapore to explore Asian countries and learn more about their incredible cultures.

And…

Growth Supply is… my base for things like my newsletter and where I plan to place my side projects such as Freebie Supply.

Razorsocial Social Media Tools DirectoryRazorsocial

Ian Cleary’s Razorsocial is my go-to list of digital tools. His list covers 15 marketing categories. It is very list-like but also includes his words of wisdom (read the blog). The website and tutorials are oriented towards online marketers. He keeps the lists up to date and, if you follow him like I do, you will look smarter than the ad guy down the street. And, isn’t that a positive bene? What he says:

Are you struggling finding the time to be effective with social media and online marketing?

Finding it difficult to find the best online marketing tools and the best process to deliver results?

We are here to help you achieve better results and become more productive with online marketing using the best tools and technology.

We are not the strategy people, we are the tools and technology people.

Even more tools, especially ones that I think will work for advertising professionals are right here. Yes, you can use these to spy on Droga5.

 

 

Why Ad Agencies Should Use SEO – For Marketing

Peter · October 31, 2013 · Leave a Comment

I know you know this, right? Well, I talk to ad agency CEO’s all the time and I think that maybe 30% get SEO and its benefits for agency marketing. This should help the other 70%. Thanks to Digital Marketing Philippines.

Print

2 New Levitan Guest Posts on Agency Post and Advertising Week

Peter · October 30, 2013 · Leave a Comment

I am keeping up my guest posting on authoritative advertising websites to get my thought-leadership out and build my website’s authority and page rank. Just in case you don’t know what these important SEO terms are, here are definitions:

Authority from Search Engine Land: Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics (long clicks?) may all play a role in site authority.

Page Rank from Search Engine Land and Google: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”Using these and other factors, Google provides its views on pages’ relative importance.

This Week’s Guest Posts

On Advertising Week Social Club — “Advertising Account Executives On The Frontline”

Intro: “I think that advertising agencies have to think hard about how they deliver value. It is often more about intangibles than the actual “work.” A great deal of our value resides in the Account Executive role and the client relationship. We know this because poor “account service” is often listed as the primary reason that a client has decided to switch agencies.”

On Agency Post — “eatbigfish Challenges The Limits.” FYI: eatbigfish is the leading “challerger brand” advertising agency.

Intro: “Aside from the agency name, most advertising, digital, branding and strategic consultancy websites are interchangeable. However, eatbigfish’s isn’t. It’s a marketing and business development juggernaut. Shouldn’t that be the point? “

Does your Agency Guest Post?

No? Send me an email and lets schedule a conversation about how you can amp up your social media marketing program so you get  more incoming leads – I mean lots more. Believe me smart, dedicated advertising agency social media tied to intelligent, action-oriented SEO works… I’ve got advertising agency clients on three continents from my SEO programs.

 

The History Of SEO From Hubspot

Peter · August 27, 2013 · Leave a Comment

My website, yes, this very one that you just may have found via a web search, thrives on SEO. Here is a sweet SlideShare overview of the history of SEO from the smart folks at Hubspot.

I could say more but you know that search is rather important for your (ad, digital, PR) agency’s visibility, socialness, PR, content plays, etc. To not get what’s going on in Penguin and Panda algorithm-land is a lost opportunity for free traffic.

The History of SEO from HubSpot
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