4 Hour Workweek On Whisky Or Whiskey

Yo, AdMan: Do You Know How To Spell Whiskey Or Whisky?

whiskey-bottles-photoI didn’t until I listened to what I think is one of the most entertaining and informative podcasts from Tim Ferris and his 4-Hour Workweek podcast:

The Tattooed Heretic of Wine and Whiskey, Richard Betts.

By the way, its whiskey in countries with an “e” in their name like the U.S.A. And in Japan and Scotland it’s Whisky. If this isn’t important to you, I suggest you bail on the rest of this blog post. Go ahead, drink more vodka.

The Whiskey Deal Via A Great Podcast

You work in advertising which means that according to recent research you are 67% more likely to drink more wine and whiskey than the average U.S. consumer. What’s more… there is a need to know things about booze because you drink it with friends and the occasional client. Hopefully, an AOR client.

img_4268The super entertaining interview is… C/O Tim Ferris… (You’ve read his books, right?)

Richard Betts who served as the wine director at The Little Nell in Aspen from 2000 to 2008. Much more interesting to me, Richard passed the Court of Master Sommeliers’ Masters Exam on his first attempt, becoming the ninth person in history ever to do so.

Richard can help you train your senses for anything, including wine, whiskey, his current love of mezcal, and far beyond.

He’s also done a lot of wild experiments, gotten a lot of tattoos, almost been shot in Mexico, and developed an incredible ability to simplify the complex. We get along.

In this conversation, we talk about nearly everything, ranging from the value of quitting to tricks of the trade, travel tips (he’s traveling 300+ days per year), and “starter” wines.

We also drink a boat-load of whiskey, me tasting and Richard teaching. The pictures below show a sample. Side note and cool rule of thumb: did you know it’s spelled “whiskey” when from countries that have “e” in their names (e.g. America) but “whisky” when from countries that don’t have an “e” in their names (e.g. Scotland, Japan)? Richard taught me that.

That’s it. Very entertaining and informative. Unless, you already know when to spell it whiskey and when to go whisky.


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