A New Advertising Award

Actually, A New Advertising Award And A Pat On My Back

I’m about to digress before I get to the new (to me) advertising award.

I’ve had zillions of conversations with advertising agencies about why their agency blogs get little to no traffic. I have lots of reasons. However, a key one is that essentially, in many cases, nobody wants to read their shit – see what I mean here.

But… There is simply no good reason that agencies should write stuff that either nobody wants to read or is simply a kind of a rehash of what other agencies have already written. Therefore, my award, listed below, is for demonstrating that if you write about things that your target market/audience wants to read, they will actually read your shit.

End of digression.

Award Number One: Ad Stars

I’ve added a new award to my award list. Go check out Ad Stars on my master award list at Top Advertising and Design Awards.

Thanks to my friend Bobby McGill and his must-read branding in asia magazine for alerting me to Ad Stars. As the article says, “Ad Stars wraps up its 12th year with winners chosen from 20,645 entries submitted from 60 countries.”

Here’s the winner’s list.

Go win this award next year. Put it on you ad award list. You have one, right?

Award Number Two: Me

I am giving this award to myself for writing about a subject that appears to be rather dear to the hearts of advertising agencies. The subject is the desire to win an advertising award. I know this because my 2019 blog post, Top Advertising and Design Awards has + 7,400 views as of today.

My point? I deliver valuable information to my prospective clients. I know that you can “own” a subject that matters to your readership. The readership (as in new clients) you really want.

 

One Comment

  1. Okay, Peter. Can we get a “Pat on My Back,” and a swift “Kick in the Ass?” Maybe that’ll help my agency get business of the nature that we can be proud of (and get paid).

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