Yes, It Is That Time Again: Ad Age Small Agency Of The Year 2022
There is an old joke about winning. I think that it merits mentioning as we look at the Ad Age Small Agency Of The Year Awards. Why? Because you need to enter an award contest if you want to win. Obvious? Apparently not as only 400 agencies entered this year’s award show.
Every week Murray goes to the synagogue and prays, “God, please let me win the lottery. Just once, please let me win the lottery.”
This goes on week after week, month after month, “God, please let me win the lottery.”
One day this majestic voice booms down from above, “Murray, meet me halfway, buy a ticket!”
I have written about entering award shows plus the why bother plus listed the big advertising awards right here: Top Advertising and Design Awards.
Why bother entering? Well, winners have something to shout about to their staff (and future staff), their current clients and as proof for future clients that the agency is great – as said by a trusted third party.
From Ad Age:
While small, these shops have proven to have big ideas and even bigger ambitions
The winners of our 14th annual Small Agency Awards were culled from a list of more than 400 entries from the U.S. and globally and represent some of the best and brightest agencies today.
The shops that made the grade weren’t chosen just for creative prowess, but also for overall business results, revenue growth and more. The agencies on this list are producing ingenious but effective work and also demonstrate proficiency in a variety of media and a willingness to move into new disciplines including health care or gaming or design.
Since not everyone has an Ad Age sub…. here you go.
The “Big” Small Winners
Since many folks are not Ad Age subscribers, here are the winners.
Small Agency Of The Year.
Gold: Mojo Supermarket // Silver: Movers+Shakers
Gold 1-10 Employees: Fred & Farid // Silver: Quality Meats
Gold 11-75 Employees: Lerma // Silver 11-75 Employees: Preacher
Gold 76-150 Employees: Fitzco // Silver 76-150 Employees: Rosewood Creative
Like Regional Agencies?
Northwest: Opinionated and Copacino Fujikado
Midwest: Highdive and Hanson Dodge
West: Mirimar and Haymaker
Southwest: Callen and Bakery
Southeast: Dagger and Dunn&Co.
International: Zulu Alpha Kilo and Giants & Gentlemen