Yes, I am going to pat myself on the back. Why, because in less than a month my website is now on the first page of a search on Google for “advertising agency new business.” Why is this cool? Other than the fact that this is good for my business, allow me repeat myself… “in less than a month my website is now on the first page of a search”… OK. I’ll stop that. Also, why only two listings with a picture? Pictures drive higher click-throughs.
But, here is the main point. I am blown away at how poorly many advertising agencies manage their website SEO. The ones that do are obvious because when you search on related terms, terms that could actually lead to new business, they show up. How is it possible that advertising agencies, even digital agencies, can’t get SEO right? Or, is it that they don’t care? Possibly, if you are not a local agency or specialized (as in a mobile or healthcare expert) you asume that your new business will come from search consultants or awareness from an AdWeek article on your latest Facebook campaign. I guess if you are Ogilvy, search isn’t that important. But, having worked across the Saatchi network, I can say that the smaller offices needed a high SERP.
For me, the bottom line is that many agencies seem to design their sites for the creative directors at other agencies and not prospective clients. In these cases, SEO isn’t a critical objective.
Want more (I bet not, but, I can’t control myself…) Below is a screenshot of a search on “San Francisco Advertising Agency.” Note the Pinterest advertising agency directory. That’s mine. Also about one month in existence. But, I am especially hyped because I am listed ahead of Goodby, Silverstein & Partners and they were founded in 1983.