I wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.
The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.