Does Advertising Still Work In The World Of Amazon, Apple, Facebook, Google?
According to Scott Galloway, professor of Marketing and Brand Strategy at the NYU Stern School of Business, “The Gang of Four” (Google, Facebook, Apple, and Amazon) and the new world of digital (I actually don’t know what to call user owned media anymore) are killing your advertising agency. Or, at least dramatically decreasing its effectiveness. Watch the video.
By the way, read to the bottom and see how Galloway helped me to grow my agency.
“Advertising is a tax that only poor people pay.”
Yup, he said this. You have some bucks. Do you watch ads unless you put on your agency “I better pay attention” hat? Do you use an ad blocker? Do you record TV shows and skip the ads? Would you rather pay a ‘Netflix tax’ to watch almost anything and avoid the ads? Yes or no, watch this video. Especially at the 3:00 mark where Galloway shows how advertising does not work (or as hard) as it used to, especially for CPG brands. And, of course, note the tepid valuation growth of WPP, Omnicom and Interpublic.
Back To Me.
One: Pay attention to what’s happening in the macro business universe. Clients are and you need to tailor your sales message to overcome, or better yet, leverage what is happening to advertising today.
Two: OK, how did Galloway help me grow my agency? I stole a very Big idea from his L2. Go here and see what I mean at “An Irresistible New Business Sales Pitch.”. I’ve stolen other great ideas to my advantage. Give me a shout and I’ll show you what I mean.