Social Media Complexity As Advertising Agency New Business Tool

Just when you thought it was safe to go out…. comes the brand new 2013 version of the Conversation Prism.

The first Conversation Prism was created by JESS3 and Brian Solis in 2008. I used it in many social media presentations for both current clients and new business pitches. It helped demonstrate the complexity of the social media space.

The new version has expanded to include business-based social networks, social marketplaces, influence measurement and on.

If you are looking for a chart to help show clients that they should be way confused about the growing array of social media options this one os for you. Frankly, it kinda gives me a headache (and makes me want to go to a Thai Kho.) But, since you job is problem solving… this one is for you.


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