The press is already attacking the Tumblr deal. The Internet press, as in Business Insider, needs something else to do.
The median number of engagements per brand is … just two.
One issue Yahoo will have now that it plans to build out Tumblr’s advertising offerings is persuading advertisers to actually show up on Tumblr.
Gee… maybe give Yahoo more than a couple of days to play their cards.
Read more from the source: businessinsider.com
(Oh, I’m on Tumblr with my Widelux.)