This post is is based on my personal SEO experience and is meant to be instructive for all small, medium and large advertising agencies that want high search results for their websites. That’s you, right?
I am in Mexico working. Just for the hell of it, I took a look at where my site ranks in the Google results for “advertising agency business plan.” Since my business is helping advertising (and design and digital) agencies position and market themselves for growth (and actually write a smart / active new business plan), I figured I’d see where I rank on this particular search. Well, I come in on page 1 (that’s sweetly good) – but, only at position number 8.
Now, considering that I am preceded by some famous and huge names…
Bplans / Fuel Lines / Wiki How / Inc. / Forbes and Entrepreneur, I am not feeling too bad.
However, I have over 250 blog posts related to this subject and I think that I should rank higher. Note: my competitor Fuel Lines started his industry blog in 2008 (wow!) and I didn’t start blogging about new business until January 2012… I shouldn’t be feeing too bad.
An important fact: I only have four blog posts with “business plan” in the headline. Lame… well, five including this new post.
So, here is what I am going to do about growing my Google position:
I will write more posts like this that have the keywords “advertising” and “business plans” in the headline and of course, include these keywords (but not too many) in the body copy.
I am also linking from this page to 3 past posts with these words in the headline. Note: most of this website is about new business after all. Here you go:
Another factoid that answers the question… do agencies have business plans?
After talking with dozens of agencies, I figure, at best, 20% have up-to-date business plans and about 50% (I am being kind) have well-thought-out business development plans. Given that there are over 4,000 advertising agencies around the world, my market opportunity is huge / and so is yours if you have a plan.
Finally, I am going to ask you to contact me. I get about 3 qualified incoming inquiries from agencies a week. I’ll tell you how this happens. It isn’t magic and there is absolutely no reason that you can’t get lots-o incoming as well.
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