Know what? There aren’t 8 reasons. 8 is a silly number. Don’t get distracted by numbers in blog post titles.
The single biggest reason for advertising agency new business failure is…
Inconsistency.
Agencies that fail don’t have a plan, a consistent approach (sorry, being busy working on current client business is a bad excuse) and don’t have a CEO who makes this his / her primary job… These agencies don’t act hungry.
Agencies cannot wait until they lose clients before they decide to reactivate their new business program. The sales cycle is way too long.
If this sounds at all familiar… call me up and I will help you get focussed.
The analysis in the article is really useful for us to improve our strategy and increase work efficiency.