I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?”
Here is our quick but valuable discussion.
(SHHH… the secret is Reach & Frequency)
Damn. You are cranking out content on Linkedin. Does it work?
Yes, it does
Was posting three times a day and got little traction
Then increased to six times a day and got more traction.
Now 12 times a day and 24 hours a day and getting a lot of traction.
Big insight is most people on average only check LinkedIn once every 17 days and for no more than 30 minutes.
Therefore while you and I may sit on it every day the audience I want could be coming online at any time so I always have to be there.
12 times a day and 364 days a year (I take Christmas Day off)
And, no piece of content is shared more than three times. 2/3 of the content shared is relevant content from the industry and 1/3 is our own content.
Thanks for the info. Agree… action begets leads, interest. Heavy, active marketers can get lost in the thought that their audience is as enthralled with marketing platforms (i.e. Linkedin) as they are.
In my head, it always comes down to the old idea of reach and frequency. This worked for P&G, why not your advertising agency?
And, the idea of running an active business development program fits in with yesterday’s post.
More Linkedin To Come
There are lots of articles about how to use Linkedin but not too many on how to use it to specifically grow your advertising agency. I am going to write more on this subject — and use my own experiences as examples.