Peter Levitan & Co.

The New Business of Advertising

LinkedIn

Which Social Media Strategy Is Best For Advertising Agency New Business?

· · 6 Comments

advertising agency social media Your Advertising Agency and Social Media.  Oh, And Your Business Development Program.

I am updating this older relatively well-read blog post about the how-to make it happen for an advertising agency social media program. Updating is a good blog strategy to help Google love you.

Does Advertising Agency Social Media Work Anymore (As In Drive Incoming Leads)?

Start here: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details, and your details might just be different than the agency down the road.

2024.

I originally wrote this very viewed advertising agency social media blog post back in 2014. Yikes. Time for an update, right? Like I said… Updating old blog posts that once had decent activity is critical to bumping them back up on Google searches. There is an art to this.

When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded, Twitter posts had not yet exploded, Instagram was not yet a smash, TikTok had not been invented, and on. Here are some of those “we are now bombarded” stats.

  • Depending on who you listen to, you’ve got like 4,000 competitive agencies and freelancers.
  • How many blog posts are there today? Here is just one directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
  • From Claude: Assuming 85% of the 229 million daily active users on X, that’s around 195 million real users tweeting daily.
  • It’s estimated that around 200 million businesses across the world use Instagram each month. Around 90% of Instagram’s users follow at least one business account on the platform.
  • There seem to a billion LinkedIn posts a day.
  • I have over 6,000 “advertising people” connections, yet when I post on LinkedIn, I get maybe 80 individual post views. Pay per play, baby. It’s not so organic these days.

Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably really good at SEO agencies.

The best I can do is share my personal experiences. First, here are my social media objectives.

[Read more…] about Which Social Media Strategy Is Best For Advertising Agency New Business?

Improve Your LinkedIn Profile Fast (2023)

· · 2 Comments

Go To My LinkedIn Profile To See How To Seriously Improve Your LinkedIn Profile In Four Minutes

I’ve added a video and audio to my Wowzer LinkedIn profile here. Go click on the photo and the little speaker.

You can have one of your own little powerful videos instead of just your photo and your voice / audio message care of those baby speakers in your LinkedIn profile. Both of these active audio and video assets are a better way to tell the world what you do or who you are. Plus, you can change these out whenever you want.

How To Maximize Your LinkedIn Profile

LinkedIn profileTo add the video, click on your photo and follow the instructions.

LinkedIn profileFor the audio, go to your profile and hit “the pencil” to edit your section. You will see “Your Audio Recording” and then edit “name pronunciation”. Use it to add your fabulous audio message.

Why Improve Your LinkedIn Profile?

Allow me to be obvious: Tell your story, sell yourself, sell your company, and entice people to click onward. This is your opportunity to make your personal brand shine and STAND OUT!

2 More Things.

How To Use LinkedIn And Account Based Marketing

· · Leave a Comment

LinkedIn and Account Based Marketing How To Write About LinkedIn And Account Based Marketing In Five Minutes

If you have perused my Big Advertising Agency Resources List, then you’ve learned of a range of resources designed to help grow your advertising agency. Today I am offering a new resource that helped me quickly write this blog post about LinkedIn and Account Based Marketing.

AI-Writer is, you guessed it, an AI tool to help you write the zillions of content pieces that will help you to keep up with the never-ending barrage of other people’s content. Type in a subject, or even the title of a competitor’s well-read blog post and voila…. you have an instant blog post/content piece that you can publish just like this one below about LinkedIn and Account Based Marketing.

AI-Writer To The Rescue

As with marketing itself, it is essential to remember that Account Based Marketing is not a one-size-fits-all solution. It has to adapt to the needs and profile of each customer through individual interviews, programmatic ABM, targeted approaches, and much more. Approaches for different account levels should be aligned in such a way that they range from strategic ABM to true-to-scale ABCM to programmatic ABCM, with the degree of personalization varying at each level. Sources: 8

LinkedIn is a great place to start your ABM efforts, as LinkedIn users are prepared to discuss and grow their businesses. An account-based marketing strategy from LinkedIn can be executed with many of the native tools that LinkedIn offers. ABM on LinkedIn starts with the ability to search and find specific, relevant accounts. Sources: 1

This function only works with a limited amount of data. LinkedIn Sales Navigator helps you conduct account-based marketing campaigns on LinkedIn by selecting and evaluating target accounts. It provides a detailed overview of the willingness to buy of your target accounts. This information is integrated with company profile information to evaluate opportunities and prioritize them for the next targeting strategies. Sources: 9

LinkedIn for Account-Based Marketing (ABM) has proven to be an effective method for marketers to generate high-quality leads and sales. Over 41% consider account-based marketing to be the top B2B priority for sales. Instead of casting a wide net, ABM is a focused approach aimed at the people you want to turn into customers. Sources: 6

After identifying at least 300 accounts on LinkedIn, you can start targeting segments with paid advertising. LinkedIn allows marketers to import target lists from their platforms into paid advertising and take steps to match the information you provide with the actual accounts on the platform. Sources: 0

Ads work best for B2B companies that want to target specific companies and individuals within those companies. Since the LinkedIn audience consists of business people, it makes sense to use the platform to reach out to company-specific decision-makers. Sources: 2

You will also want to use LinkedIn messaging ads if you expect to have a big impact. We recommend that you use InMail ads for special offers and send them to users who are already connected with your company. Sources: 2 [Read more…] about How To Use LinkedIn And Account Based Marketing

How Michaela Alexis Rocks LinkedIn Learning

· · Leave a Comment

WOW. A Podcast All About LinkedIn Learning – Plus Lots Of Personality And Canadian Chutzpah.

LinkedIn LearningMichaela Alexis has over 170,000 combined Followers on her company and personal pages. Compare that to the Average LinkedIn account having only 1,300 Followers. It’s all about LinkedIn learning and strategizing baby. This is both a science and an art.

With one in three professionals on the planet using LinkedIn, it would be a good idea for you to grow your Followers to, well, I am sure, a lot more than you have today. To learn about how Michaela rocks her LinkedIn universe and has become a serious player in the world of LinkedIn learning, I thought, hey let’s talk to her. This 30-minute podcast will give you insights on how to grow your LinkedIn audience and Followers; how to build Follower interest; how to use the combination of personal and company pages. And —- a really cool discussion about how a solopreneur has built a growing training business based on LinkedIn learning and that Canadian chutzpah.

I am about to sound like I am “selling” Michaela’s services (here she is on LinkedIn). Well, I just might be. You probably need her expertise and guruness. Here is an example of what she can do for you: LinkedIn learning sessions focused on optimizing your LinkedIn profile for success; on creating a powerful personal branding strategy. and, monetization, social selling, and executing a content publishing strategy that converts. Science and art.

Finally, hear how Micaela became the Muse for a brand new K-Swiss Self-Belief sneaker (check out the video below). This woman rocks LinkedIn and her life. Plus she gets to eat Poutine.

MORE:

You can see the growing list of all of my Advertising Stories podcasts right here. Use the handy subscribe buttons that we’ve placed on this wonderful page. 

A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

11 Must Have Ad Agency Business Development Tools

· · 1 Comment

11 Must-Have Ad Agency Business Development Tools (Updated From 2014).

http://www.dreamstime.com/royalty-free-stock-image-hand-tools-kit-isolated-image26271476NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and it is interesting to see what tools have survivied). So, I thought that I’d repost and make things work. I suspect a reason for the broken links is that some of these tools are history. Here is what I found.

Back to 2014 – it is still worth the read… Blog post Consistency, actually the lack of it, is one of the most pressing issues that reduces the effectiveness of most advertising agency new business programs. So… Here are some ad agency business development tools that I recommend to keep your agency’s new business and content development program on track. (Tweet this.)

These tools (and there is a big world of tools out there these days) will help your efficiency and, more importantly, make you look like a subject matter expert because you are on that ball. Even better, as you use these tools for your own business development efforts, you will be gaining social media expertise that will dazzle your client prospects.

Clients (the ones you do not have yet) need your help according to this research from  Ascend2.

When Will the Social Struggles Stop eMarketer

Almost half of the clients surveyed have significant social media obstacles to overcome. You can help them by helping yourself.

This list of 11 tools is my first set of recommended online social media management tools. There will be more coming. [Read more…] about 11 Must Have Ad Agency Business Development Tools