Peter Levitan & Co.

The New Business of Advertising

LinkedIn

Do You Hug On LinkedIn?

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Hi Hug Me Comment Image MyCommentSpaceI love LinkedIn. It is a key element in my inbound marketing program. In the past 30 days alone, LinkedIn delivered over 250 visitors to my website and my posts on LinkedIn have been viewed by lots of nice folks. I’ve written about how to use LinkedIn as an inbound marketing tool a few times on this blog. Here is a list of past posts.

The LinkedIn Group Hug

I also post and comment occasionally in my LinkedIn groups. Some groups are better than others and a quick look to see if they are spam heavy helps me figure out which ones are run professionally. That said, one thing I haven’t done is to contact and send out hugs to fellow group members. I may do so when my book comes out but I won’t make direct contact unless there is a very good strategic reason to do so.

My friend Steve Klinetobe, the master of The Cartoon Agency, has a very funny take on how shared group membership alone might not be a powerful reason to get other members to hug you back.

Connectification A LinkedIn Cartoon The Cartoon Agency

 

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When is The Best Time To Post, Pin and Tweet?

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I use this blog, LinkedIn, Twitter, Facebook (a recent addition), Pinterest (via my agency directory) and Google+ to promote my business. I stare at my stats to analyze what posts, subject categories, headlines and to determine when is the best time to post, pin and tweet.

Here is a sweet chart from SurePayroll on the best times to post. As you might imagine, there is devil in the details and your milage will vary based on your target market’s interests and behavior and how interesting your posts are.

best-time-to-outreach-social-media-infographic

 

 

 

Best Read Advertising Blog Posts

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cher.h9In the interest of sharing, here is a list of my best read / performing blog posts during the past few months. All of these posts are found via a search engine optimized blog; my email newsletter list (sign up for it below); Twitter; LinkedIn; Facebook; my Pinterest agency directory website; guest posts; Reddit and a test I did using Outbrain (nice traffic but not well targeted.)

The Worst Advertising Agency Presentation post went somewhat viral across social media with a special thanks to Facebook. I suspect that the story resonated with the Saatchi & Saatchi and M&C Saatchi universes because it discusses a looser pitch for Adidas I did with Maurice and Charles Saatchi. It is an entertaining, if sad story.

How To Name Your Agency is clearly a hot topic for new and existing agencies. The majority of the other posts address my main topic: agency new business. Thank you SEO Gods.

Next: I am interested in seeing how the brand new 34 Advertising Agency Search Consultants post does in the coming weeks.

The links are hot. Go on and visit some of my best read posts.

Title Views
The Worst Advertising Agency Presentation – Ever More stats 7,301
Hi. More stats 5,239
How To Name Your Advertising Agency: Part One More stats 3,782
Insights More stats 2,926
How to Build A Winning Advertising Agency New Business Program More stats 2,150
I Grow Advertising & Design Agencies More stats 2,007
I can help. More stats 1,665
It’s Me. More stats 1,656
Home page / Archives More stats 1,654
How To Position An Advertising Agency – Part I More stats 1,117
How To Write An Ad Agency Business Plan More stats 1,056
Talking As An Ad Agency Business Development Tool More stats 965
#3240 (loading title) More stats 894
13 Free Big Data Tools For Advertising Agency New Business More stats 718
35 Ways To Start & Grow An Ad Agency More stats 607
How To Name Your Advertising Agency: Part Two More stats 596
How Small Advertising Agencies Can Win Big Clients More stats 587
How To Position An Advertising Agency – Part II More stats 496
Advertising Agencies: “Do Not Pitch” More stats 422
Advertising Agency Business Development & Cold Calling More stats 419
Which Social Media Strategy Is Best For Advertising Agency New Business? More stats 417
Finally, A Fcking Ad Agency Blog Worth Reading More stats 408

How Advertising Agencies Publish On LinkedIn

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I’ve begun to test LinkedIn’s new content publishing platform. It allows all of us (the platform is currently rolling out) to publish long posts on LinkedIn — just like Mark Cuban. Importantly, your posts will be seen outside your own network. This is the big benefit. Here is LinkedIn’s announcement.

“Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare”

I posted two very short posts last week to see how the system works. The posts were simply repurposed content from this blog — easy! I can’t say that I am overwhelmed at the numbers but I like that I could track my stats immediately and that I amassed, well here are the stats as of yesterday (they are up another 12 as of this morning):

abc

My goal is to continue to test the publishing platform and to see how longer posts about broader subjects perform. I am sure that the art of headline writing will make a big difference.

Take away: even small agencies can now broadcast their brilliance to the entire Linkedin network.