Peter Levitan & Co.

The New Business of Advertising

LinkedIn

How To Grow With Linkedin

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Get Heavy With Linkedin

I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?”

Here is our quick but valuable discussion.

(SHHH… the secret is Reach & Frequency)

Peter:

Damn. You are cranking out content on Linkedin. Does it work?

Mystery Marketer:

Yes, it does

Was posting three times a day and got little traction

Then increased to six times a day and got more traction.

Now 12 times a day and 24 hours a day and getting a lot of traction.

Big insight is most people on average only check LinkedIn once every 17 days and for no more than 30 minutes.

Therefore while you and I may sit on it every day the audience I want could be coming online at any time so I always have to be there.

12 times a day and 364 days a year (I take Christmas Day off)

And, no piece of content is shared more than three times. 2/3 of the content shared is relevant content from the industry and 1/3 is our own content.

Peter:

Thanks for the info. Agree… action begets leads, interest. Heavy, active marketers can get lost in the thought that their audience is as enthralled with marketing platforms (i.e. Linkedin) as they are.
In my head, it always comes down to the old idea of reach and frequency. This worked for P&G, why not your advertising agency?
And, the idea of running an active business development program fits in with yesterday’s post.

More Linkedin To Come

There are lots of articles about how to use Linkedin but not too many on how to use it to specifically grow your advertising agency. I am going to write more on this subject — and use my own experiences as examples.

Should Your Advertising Agency Blog?

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The Advertising Agency Blog? Worth The Effort?

downloadblogYou know all about blogging so I won’t go down the pedantic click-bait road of using a headline like: “24 Unbelievable Reasons That Your Advertising Agency Should Blog”.

But, do you actually know if your advertising agency should blog? Here are the pros and cons and a path beyond running and jumping through the hoops of doing it right… like writing over 7,000 words per month (I made that up, but it’s about right if you want Google to dig you).

Blogging: The Pro’s

Blogging is an incredibly powerful new business attractor tool. Virtually all of my incoming leads and new ad agency clients come to me because I have over 500 well-targeted blog posts… just like this one. It works for me.

What about you?

Your agency blog allows you to self-publish thought leadership on a daily or weekly basis.

Your blog delivers SEO chutzpah to your website that results in more repeat views than your ‘brochure’ website could ever generate.

You have a refined content plan based on agency objectives.

You target the right viewership (as in future clients) with targeted posts.

Your blog is Ta Da… 24/7 national owned media.

Your best blog posts will get shared accross the universe.

Your posts are designed to build your new business pipeline.

Your blog is used to reinforce agency culture and acts as a new employee attractor.

Blogging: The Con’s

[Read more…] about Should Your Advertising Agency Blog?

Lovely LinkedIn Statistics

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LinkedIn Statistics I Love

125 Amazing LinkedIn Statistics Facts July 2015I received well over 2,000 referrals to this website from LinkedIn last year. I like that. I work it so it happens. In addition, hundreds of people in my network and in related fields have read my LinkedIn posts. Virtually all of my advertising agency clients come in as a result of my daily  social media activity on this blog, LinkedIn, Twitter, guest posts and occasional commenting on other websites..

So, because of my LinkedIn success… I offer:

125 LinkedIn Statistics From DMR.

Take a read.

And, for your reading pleasure, here are links to my blog post missives on LinkedIn and how LinkedIn can be used to grow your business.

 

Blogging + Interpersonal Chemistry Drives Ad Agency New Business

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This is my 400th blog post. Why 400? I Am Driving Interpersonal Chemistry.

300First of all, I enjoy writing. I started this blog when I published my first book, “Boomercide: From Woodstock To Suicide”. The blog also supports the marketing of my agency consultation business and my second book, “The Levitan Pitch. Buy This book. Win More Pitches”.

Beyond the fun of writing and expressing my views on the advertising industry, the blog’s primary purpose is to act as my main marketing vehicle for my ad agency new business consultancy (and marketing ‘guinea pig’ to learn more to help my clients).

Last year, 32,111 people visited the blog and viewed 70,202 pages. My blog posts were marketed across LinkedIn, Twitter, Facebook and in guest blog posts on websites like AdPulp, Agency Post (now HubSpot) and Advertising Week.

The blog, guest posts and my book on pitching have also made me new friends that have helped expand the reach of my marketing program. Guest blogging got me a speaking gigs at conferences like HubSpot’s Inbound conference and the publication of my book made friends like Mitch Joel who invited me to be a guest on his 9-year-old “6 Pixels of Separation” podcast. Mitch has over 64,000 Twitter followers.

Michael Gass of Fuel Lines advertising agency new business fame gave me this great review (which he promoted onto his 71,000 followers)

I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book, The Levitan Pitch. Buy This Book. Win More Pitches, written by Peter Levitan. The book lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it. (Yes, go ahead, you can Tweet this.)

All of this activity resulted in my working with advertising agency clients on three continents. As you can see, the blog has been read in virtually every country. I even had 5 views in Syria. [Read more…] about Blogging + Interpersonal Chemistry Drives Ad Agency New Business

Social Media Insights For Advertising Agency New Business

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Insight: Your B2B New Business Prospects Know You (Well)

images maskedThere are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing that they are looking.

It is imperative that you manage this process. You have to be proactive and start selling way ahead of getting a phone call. This is a call that you won’t get if you don’t work hard at that pre-sale. One thing I often tell my agency clients is get that video of the agency people and your services up on your site right now. My video is right here.

Looking and sounding like every advertising agency in your consideration set will not get you considered.

[Read more…] about Social Media Insights For Advertising Agency New Business