Months ago I wrote about agencies that use an “Under Construction” message on their website’s front page. I see no excuse for this. None, zero, zip.
I just read an Adage article about Acme Idea Co. resigning the Duracell account. I haven’t see what Acme has been doing for awhile so I went to their website. This is what I found.
Why stop marketing?
Why not find a slightly more creative way to transition (I assume they are.)
Why look lame?
A piece of advice: Never, ever go Under Construction or Coming Soon. Its a bad idea.