Unacceptable Advertising Agency Website

Months ago I wrote about agencies that use an “Under Construction” message on their website’s front page. I see no excuse for this. None, zero, zip.

I just read an Adage article about Acme Idea Co. resigning the Duracell account. I haven’t see what Acme has been doing for awhile so I went to their website. This is what I found.

Home acmeUnacceptable for a few reasons.

Why stop marketing?

Why not find a slightly more creative way to transition (I assume they are.)

Why look lame?

A piece of advice: Never, ever go Under Construction or Coming Soon. Its a bad idea.


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