When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
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What To Learn From Learn From Crispin Porter Bogusky
Advertising Agency Learning From Crispin Porter Bogusky I use a bit of show and tell when I work with my advertising agency clients. Based on their business objectives, positioning, and service offering, I show a series of relevant benchmark agency websites and marketing tactics to help agencies learn from related B2B best practices. Here is […]
Bullshit And Your Advertising Agency
Bullshit As Advertising Agency Branding An Isreali, New Yorker, and a Mexican walk into a bar. No, this isn’t the beginning of a joke. It is a blog post about advertising agency bullshit and branding. I just happened to eat with this group last night and we talked about the definition of truth. I have been thinking […]
Show And Tell Works
I Use Show And Tell To Massage Brains OK, what the hell does Show and Tell mean? One of the sections of the customized marketing & sales plan that I write for my clients includes a look at a range of agencies based on their positioning and sales proposition. I call these agencies Benchmark Agencies and […]
How Do Clients Find Your Advertising Agency?
How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]