Ah, Creative Ideas…
I grew up in advertising’s heyday. We were very much about ideas. Words. Images. Big ideas.
I am not going to babble on like so many babyboomers. I’ll just show you a fucking great idea. A brilliant use of words. Images. Timing. Emotion.
So, the next time you obsess about your Google ad, ask yourself, if there is an idea there. Algorithms are not ideas. Algorithms are not human.