Really, Could Any Ad Agency Sell Cadillacs? Even To The 55+ers?
Three of the biggest advertising agency holding firms are vying to handle Cadillac’s creative account. Agency execs from a trio of companies –Interpublic Group of Cos., Omnicom Group and Publicis Groupe– flocked to Motor City Thursday to be briefed by General Motors.
Can you imagine the promises of success they are making? What advertising message would get you to bypass Audi or BMW to buy a Caddie?
Read more from the source: Crain’s Detroit Business